IMT Nagpur- Building on the basics has given Kishore Pathur a firm foundation for his future career.

The STAR student for Institute of Management Technology at Nagpur says “I have put in a lot of effort to build my career brick by brick and hence my basics are pretty strong. This in fact helps me understand the intricacies of business and helps me make quick, calculated decisions.”

He has the hardware to back up his philosophy. While working at UST Global he and his team won the Apple Tree Innovation Award for best employee contribution for a framework of innovation they developed.

The plan was developed on the theory “if and only if Information Technology solutions can be proactively delivered to the clients will they even consider you an important IT vendor.”

In short, it means IT professionals act as consultants, using crowd-powered solution ideas to develop and provide unsolicited business proposals (USBs) aimed at solving the clients problems.

Over two years and eight months at UST Global, he said his team generated close to 800 USBs of which 100 were sent to the client and seven resulted in revenue for the firm.

 “The remaining 93, though they didn’t result in billing helped us in becoming the premier IT solution provider for most of our clients,” he said, “because when numbers speak, people can hardly ignore.”

In the course of his studies at IMT N, Kishore, a post-graduate degree in management student, has participated in numerous case study competitions and conferences.

He recalled being at the Information and Communication Technologies conference in Singapore, where he was the only MBA student competing.
He was also the youngest there - “it was like me attending a conference with people of my dad’s age.”

But while it was a great learning experience, mingling with “the best in the world in their fields” his paper drew a lot of interest because unlike the other theories, his had already been put into practice at UST Global.

“While others were talking about ifs and buts, I was talking about how,” he said.

Kishore is also quick to give credit to IMT Nagpur for his accomplishments at the national and international level.

“I am a firm supporter of peer-to-peer learning,” he says. “I believe that you learn from your faculty the fundamentals and you hone these and build your skills through peer-to-peer learning. IMT Nagpur is fortunately blessed with both.”

He credits peer-to-peer in particular for accolades at the national level, where his team, which includes classmates Kushal and Maitrik, “have been short listed as the top five teams in national level in many events and have secured the top three positions in a few of them.”

His mantra for success is: understanding the basics, listening more than talking, setting up goals and seeing they are accomplished on time.

It seems to be serving him well, as the IMT-Nagpur student, who colleagues would describe as “simple, understanding and happy to help a guy” sees himself five years down the road as “well set in my path to financial freedom.”

Dr. A.M. Sherry: On IMT admissions

Wondering why thousands of students aspire for IMT admissions each year? Read on to find out what makes this B-school one of the hot favorites amongst the students as well as the recruiters. Dr. A.M. Sherry, Chairman Joint Admission Committee, shares how the institute has grown better with each passing year.

IMT started as a small management institute in Ghaziabad in the year 1980 and since then there has been no looking back. Today, there are four IMT campuses that offer regular courses; these include IMT Ghaziabad, Nagpur, Hyderabad and Dubai. IMT also has a distance learning center which is especially popular amongst the working professionals. “Institute of Management Technology (IMT), established in 1980, has grown into a premier management institute in the country today”, says Dr. A.M. Sherry. This can very well be judge by the number of applications received for IMT admissions each year.

IMT offers various management courses with specialization in different fields including Human Resource Management, Information Technology, Operations, Finance, Marketing, and International Business. It also offers a 15 months Executive PGDM program which is the top preference of most working professionals. This course attracts a large number of working personnel to seek IMT admissions each year. Looking at the growing demand of these courses and IMT admission applications, the IMT Board of Governors has also launched full-time regular management programs from its campus at Hyderabad; the first session for the same began this year.

It is a known fact that each college has a different set of programs, fee structure, curriculum, placement record and reputation. All these aspects are equally important and must be taken into consideration while choosing a B-school. However, if you are looking at something more exciting and rewarding than IMT is the place for you; at IMT the focus is not just on the course curriculum or getting immediate placement offer. A larger picture is looked at while imparting education to the IMT students. As Dr. A.M. Sherry puts it, “IMT not only produces leaders of today but also makes its students- 'leaders of tomorrow'. The philosophy of IMT being 'Lead the Future’ ensures that every student coming out of the institute is industry-ready and their skills and their ideas are never obsolete”. IMT has been preparing its students to face the challenges of the outside world.

The institute has strong industry goodwill; most top-notch companies look forward to hiring IMT graduates. As Dr. A.M. Sherry puts it, “IMT, a reputed centre of excellence, enjoys strong industry goodwill and has recorded 100% placements with nationally and internationally reputed companies”.

IMT’s state-of-the-art infrastructure also needs a special mention. The management at IMT understands the importance of a good infrastructure and the use of modern technology; the campuses are equipped with world-class facilities. Besides this, the highly skilled and well trained faculty at IMT also plays a major role in the overall success of the IMT students.

“Since the inception, IMT has taken focused steps to fulfill its dream of becoming the country's premier management institute with a global vision. Today, having transformed the dream into a reality, IMT academicians and students have gained worldwide recognition for their academic and professional excellence”, Dr. A.M. Sherry concludes.

9.9 School of Convergence celebrates its 9th Convocation ceremony

9.9 School of Convergence (SoC) celebrated the graduation of its second class by hosting its 9th Convocation Ceremony on September 26, 2011.

It was a moment of pride, as well as joy and a bit of sorrow, as the school bade farewell to its second graduating class. An exuberant, yet emotional ceremony, was graced by Professor Andre Beteille, one of India’s leading sociologists and writers. Prof. Beteille has a distinguished career teaching at Oxford University, Cambridge University, the Delhi School of Economics, and the London School of Economics. The convocation was attended by the students, their families and members of the faculty.

The ceremony began with a speech from the Associate Dean of the institute, Dr. Eric Saranovitz, who congratulated the graduates and shared anecdotes from their time at the school.

Prof. Beteille’s address followed and, speaking about the craft of writing, he emphasized the importance of reading in order to be a good writer. He said: "When you rise to senior positions, do not let your status determine the time you devote to reading what other persons write."

Citing his own experiences, he told the graduates: "Remember that what you write will be read by someone. Keep the reader in mind." He also stressed the need to turn to books for information instead of the Internet. He asked students to ensure they remain disciplined and follow their deadlines.

Following Prof. Beteille’s address, the Dean of the institute, Dr. Pramath Raj Sinha, asked the students to always "remain in contact with the institute" - to come back and stay in touch with their roots.

The commencement was capped by the presentation of diplomas to the graduates by Prof. Beteille.

The graduating class prepared a short presentation to thank the faculty, consisting of memories (photographs and anecdotes) from a year of fun, frivolity and learning. Highlighting the presentation was the bestowing of Bollywood movie titles to students and faculty illustrating traits that described them best. Members of the faculty were given titles like Shahi Mahemaan, Guide, Dadima and more, as the students expressed their gratitude. It was a delightful experience as the students, in good humour, also mimicked and spoke about the eccentricities of some of the faculty members.

A high tea ended the convocation as students, parents and faculty parted, promising to always remain in touch.

Strathclyde SKIL Business School launches BBS Admissions

Strathclyde SKIL Business School, the joint B-School initiative by Indian infrastructure pioneer SKIL Infrastructure Limited and Strathclyde Business School, one of the most innovative and largest business schools of its kind in the UK and in Europe is announcing the launch of Bachelor of Business Studies (BBS).

With a sharp focus on leadership effectiveness, entrepreneurial initiatives, multicultural understanding, social responsibility and sustainable development, Strathclyde SKIL Business School (SSBS) is now open for admissions for its academic session 2012- 2015.

Located in Greater Noida/NCR the SSBS undergraduate programme Bachelor of Business Studies (BBS) is specifically designed to meet the needs of Indian students seeking a global qualification. The world class BBS course is planned with a curriculum that will be delivered by a carefully chosen and highly qualified faculty. 50% of the faculty is from Strathclyde Business School (SBS), Glasgow while the other 50% are Indian teachers and academicians of impeccable repute.

The three-year Bachelor of Business Studies programme forms an excellent foundation for those seeking a degree in both business and management. Cutting edge research and knowledge in their chosen fields is an integral aspect of this three year BBS course.

Professor Bhimaraya Metri, Dean, Strathclyde SKIL Business School, says, “Upon graduation, students of SSBS will join a Strathclyde’s worldwide alumni network that are performing influential roles in the world of business and management and have attained the pinnacles of success.”

During the first year, students will be taken through a diverse spectrum of subjects, introducing them to various concepts that will build a strong foundation for specialization.

In the second year, BBS students progress to advanced subjects and specialised electives, taking courses at SBS, Glasgow, Scotland.

The third and final year sees students through two additional major specialisation courses and one minor specialisation course.

Students joining SSBS will possess several distinct advantages:

- A degree awarded by the University of Strathclyde

- Over 50% of the courses will be taught by faculty from Strathclyde B School in Scotland

- Study at campuses located in India and Scotland thereby gaining cross cultural experiences and developing into management leaders possessing global perspectives

- Industry interactions will give students the added advantage of practical experience coupled by thorough theory in the classroom

- All academic and intellectual resources of SBS, UK will be available to them

Placement Blueprint: An event by IMT Ghaziabad

Placement Blueprint, an interesting event based on the current market scenario, saw students participating in large numbers. It dealt with the difficulties of a retail chain store in a market like India and was designed to test the participants’ knowledge about the retail sector and their ability to gauge the customer's mindset.

The event was designed around the entry of an international retail store in the Indian market- Blue Bazaar- which has been successful in various countries worldwide, is all set to open its branch in India. So it has floated a blueprint of the available store space. At the event, the participants were given this blueprint along with other relevant data like the socio- economic classification of the population, the level of education and the floor plan. As retail management students and future managers in the retail sector, the participants were expected to have an in-depth knowledge of the various available brands, customer profile and the best shelf-space utilisation. They were asked to device the best way of displaying the products on the store shelves, making them easy to locate and attractive.

The participants were asked to come up with 10 product categories with 3 brands in each. These categories and brands had to be decided keeping in mind the target customers. The final round consisted of laying the store’s planogram.

It was interesting to see the way budding managers from various institutes came up with innovative ideas. The efforts and ideas of all the participants were well worth appreciating. The event was judged by Mr. P.Gopalakrishnan from IndusInd Bank and Mr. Ranjan Jha, Principal Consultant at Foresight Group International AG. Team Madmen from IIFT-Delhi were declared the winners.

After the event, the participants too couldn’t stop thanking the organizers for this wonderful opportunity to showcase their talent and learn a lot of things in the process. They found Placement Blueprint to be different from the usual B-school events. As one of the winners put it: “This is a good event, novel idea, probably very different from any other event we have been part of.” At the same time, like another student pointed out: “I knew all the theory but when it came to applying it in this particular case study it was very difficult.” Most of the participants agreed that events like these are better than the routine classroom sessions as they compel the students to think and act in a real time market situation.

The participants also praised the IMT G campus and the arrangements made by the management. All in all, the event was a roaring success.

Entrepreneurs and venture capitalists flock to IMT-G’s Startup Fair 2011

Forty startup entrepreneurs and host of venture capitalists were on hand to share their experiences and offer words of wisdom at Institute of Management Technology, Ghaziabad’s Startup Fair 2011, October 15.

Following the traditional lighting of the lamp by IMT-G Director Dr. Bibek Banerjee, Hitesh Oberoi, founder and chief operating officer of Naukri.com, led the list of entrepreneurs, sharing his experience of starting and managing Naukri.com, along with a string of portals such as shiksha.com, jeevansathi.com, foodiebay.com and brijj.com.

Dealing with the ins-and-outs of the digital world, he said if a business is directed toward the needs of the target audience, it will be a lucrative and successful venture, but warned patience and persistence are needed and not to expect top-end results from day one. 

Following the entrepreneurs, who each had two-and-a-half minutes to speak, came the venture capitalists, outlining their expectations of a startup business and what factors they looked for when investing.

Ms. Padmaja Ruparel from Indian Angels Network said startups are judged on the content of their pitch: PODs, scaling of strategies, returns planned in three to five years, revenue modelling and eminent members.

Bipul Kumar from Tatsam Sports, an ex-IMT student who runs a start-up company himself, told the crowd the biggest hassle of a startup is the cobweb of operational hazards like finding office space.

Here, he said, the IMT-G Incubation Center comes to the rescue, being an aggregation of all services required in the beginning, so one can focus solely on the core strength and core business.

The founder of Beyond Plus 2 said, “Entrepreneurship means doing something differently and no faculty can teach 60-70 people that at one go. However, a B-School like IMT gives you a kick-start and makes you believe that there is life beyond a job. Giving emphasis to real life cases, instead of theoretical knowledge, helps in assimilating hands-on knowledge. Fairs like Start-Up Fair 2011, help you get in touch with many like-minded people by giving a detailed view of the market, helping you connect with people who can help you grow and also giving you a morale boost.”

Encouraging students further, Rashmi Bansal, author of ‘Stay Hungry Stay Foolish’, ‘Connect The Dots’ and ‘I Have A Dream’ and co-founder of youth magazine JAM (Just Another Magazine), was on hand to deliver a motivational talk. Bansal underlined the fact students, at this stage of their life, are usually unclear about their career path and goals and said this dilemma can be solved by deciding between two paths – ‘to do what one loves’ or ‘to love what one does’.

Giving a real-life example, she cited her own case and explained how faced with these two options she chose to be a writer and entrepreneur, despite being from one of the finest B-Schools in India.

In its 30 years of existence, IMT Ghaziabad has been constantly encouraging students to dream and realize those dreams. Startup Fair 2011 is just one of the innovative ways IMT is encouraging and motivating students to push their boundaries.

An annual event, Startup Fair 2012 promises to be even bigger and better than this year’s smashing success.

IMT Ghaziabad supports Great Beginnings!

Institute of Management Technology (IMT), Ghaziabad conducted a Startup Fair 2011 on October 15, 2011. This event was organized by the Entrepreneurship cell of IMT. 40 Startup entrepreneurs and many Venture Capitalists participated in the event making it a grand success. These professionals shared their knowledge and experience of setting up their companies with the students, which proved to be very valuable exercise.

The event kick started with Dr. Bibek Banerjee, Director of IMT Ghaziabad, inaugurating the event by lighting the traditional lamp. Thereafter, one by one, the entrepreneurs came up on the podium to share their insights on their Startup business. They were all given two and a half minutes to speak. The notable among all the speakers and the first in line to share his entrepreneurship skills was Mr Hitesh Oberoi, founder and COO of Naukri.com. He shared his experience about starting and managing Naukri.com along with a string of portals such as shiksha.com, jeevansathi.com, foodiebay.com and brijj.com. He shared information about the business of the digital world. He said that if a business is directed towards the needs of the target audience, it will turn out to be lucrative and thus has the makings of a successful venture. However, this requires patience and persistence as it would not be wise to anticipate results from day one.
  
After the entrepreneurs, it was the turn of the venture capitalists to express their expectations from a Startup and list down factors that made an investment highly attractive for them. Ms. Padmaja Ruparel from Indian Angels Network conveyed that they judge Startups on the basis of the content of their pitch: PODs, scaling of strategies, returns planned in 3-5 years, revenue modeling and eminent members. Bipul Kumar from Tatsam Sports and an ex-IMT’ian, who runs a start-up company himself, expressed that the biggest hassle of a Startup is getting into the cobweb of operational hazards like finding office space. And here, IMT G Incubation center comes to the rescue as it is an aggregation of all services which may be required in the beginning, so that the focus can be solely directed to core strength and core business. Founder of Beyond Plus 2 shared valuable insights on entrepreneurship. He said, “Entrepreneurship means doing something differently and no faculty can teach 60-70 people that at one go. However, a B-School like IMT gives you a kick start and makes you believe that there is life beyond a job. Giving emphasis to real life cases instead of theoretical knowledge helps in assimilating hands-on knowledge. Fairs like Start-Up Fair 2011, help you get in touch with many like-minded people by giving a detailed view of the market, helping you connect with people who can help you grow and also giving you a morale boost.”

To encourage the students further, a motivational talk was conducted by Rashmi Bansal, who is the author of ‘Stay Hungry Stay Foolish’, ‘Connect The Dots’ and ‘I Have A Dream’. She is also the co-founder of youth magazine JAM (Just Another Magazine). Bansal underlined the fact that students, at this stage of their life, are usually unclear about their career path and goals.

 This dilemma can be solved by deciding between two paths – ‘to do what one loves’ or ‘to love what one does’. Giving a real-life example she citied her own case and explained that how choosing between these two options she chose to be a writer and entrepreneur, despite being from one of the finest B-Schools in India.

The Start Up fair 2011 ended with a promise of putting forth a grander show next year. In the 30 years of its existence, IMT Ghaziabad has been constantly encouraging students to dream and help them realize it as well. Start Up Fair 2011 is just one of the innovative ways; IMT is encouraging and motivating students to push their boundaries. The Fair definitely had a positive effect on the students as most of them were beaming from ear to ear and had stars in their eyes!
Sky is the limit!

IMT NAGPUR awarded the National B-School award 2011

IMT Nagpur has received the National B-school award 2011 for Industry related curriculum in operations management from Star News. It has been receiving several awards and is one of the top ranked business schools in India. And why not, the management at IMT Nagpur is striving hard continually to make it the best management institute in India.

The management at IMT Nagpur understands the importance of selecting the right curriculum for the various courses they are offering. It is a known fact that the ultimate goal of a management student is to get a good job. Now, for getting a good job it is very essential for a person to have good industry knowledge. The recruiters prefer their prospective employees to possess a sound knowledge about the latest in the market. If a student is taught about the latest industry norms during his graduation he would have complete knowledge about the way things work in the real world.

Unlike, most management institutes where the students are taught the usual theoretical management lessons, the curriculum of various courses at IMT Nagpur stresses on management lessons as well as the way they are to be used in the industrial environment. The faculty members at IMT Nagpur ensure that they do complete justice to the curriculum. They do not focus only on the theoretical aspect instead there is more of practical knowledge sharing, case-based learning and project handling. Such activities help in invoking a student’s interest which in turn helps him learn faster. These sessions also groom the students and horn their managerial skills.

Apart from the classroom sessions, special seminars and workshops are also organized at the IMT Nagpur campus, wherein, industry experts and professionals are invited to give lectures and share their knowledge and experiences with the students. Professionals from various sectors such as banking, insurance, health and fitness, marketing, advertising, hospitality, tours and travels, etc are invited to conduct these seminars and workshops. Such seminars give an insight about the latest happenings in the industry. The students at IMT Nagpur are able to learn a lot about the market trends by attending such workshops.

IMTians are given an equal chance of participation during these seminars and workshops. There is a question answer round wherein, they can interact with these professionals and clarify their doubts. This interaction is an essential part of such sessions as it allows these IMTians to learn more. The knowledge sharing done during such sessions is of great help for the students when they are out in the real world. These seminars are not only beneficial for the IMT Nagpur students but are also helpful for the professors as they are also able to learn about the latest in the market. IMT Nagpur has been appreciated for conducting such sessions for the budding managers.
IMT Nagpur is also popular for its amazing infrastructure. It has a network infrastructure enabled with high speed multi-services and the network users are given remote access facility. The campus is equipped with secure high speed internet accessibility. IMT Nagpur management understands the importance of a good infrastructure and therefore, updates the campus with the latest technological facilities from time to time.

IMT-G’s CRICKET aims to aid rural India

Under the leadership of Dr. Surinder Batra, Institute of Management Technology, Ghaziabad’s CRICKET program is focused on boosting business in rural India.

“CRICKET is a new initiative which we have taken up at IMT with the inspiration and vision of our esteemed Director, Dr. Bibek Banerjee,” said Dr. Batra. “However, this CRICKET is not the same as World Cup Cricket or the IPL, though it promises to be as exciting and as fulfilling.

“CRICKET stands for a centre which promotes rural innovation; aims at capacity building; facilitates social entrepreneurship and adopts knowledge management and technology to promote its objectives. It is an acronym for Centre for Rural Innovation, Capacity Building, Knowledge Management, (Social) Entrepreneurship and Technology.”

The research project Dr. Batra has focused on “has conceptualized ‘Knowledge Village’ as a unit of analysis for benchmarking knowledge-based development,” he said.

“For a country like India with over 800 million rural population, it is inconceivable not to have the focus of knowledge-based development on rural India.” 

Basically, CRICKET would provide a platform at the grass-roots level for action research.

Dr. Batra said: “CRICKET would be focused at vital, but often neglected, segments of the Indian society, such as rural innovators, micro and small enterprises. It will provide them professional guidance in managing the commercial aspects of their innovations through support in market research (with the help of PGDM students), developing business plans, refining business processes and thereby nurturing sustainable business.

“The lessons learnt through such engagements with the target group would be then channelized into action-research-based case studies and other research publications. Eventually, this endeavour can be expected to result in creating intellectual property for IMT and for the concerned faculty members engaged in such action research.”

Dr. Batra cited the gap between urban and rural areas in India, saying the current view of villagers is to head to bigger cities for better chances at jobs, education and a higher standard of living.

Unfortunately the higher standard of living dream doesn’t always hold true “because the quality of life in most urban areas for lower income groups is abysmal.”

“But as the grass is greener on the other side, the village communities tend to overlook the need for making their local environment more dynamic,” he said.

 “The solution is to provide urban amenities in rural areas and thereby provide all forms of connectivity to the rural population,” said Dr. Batra, pointing to a project called PURA (Providing Urban Amenities in Rural Areas) proposed by Dr. A. P. J. Abdul Kalam, former president of India.

He was quick to point out knowledge management (KM) isn’t an all-encompassing solution to unemployment and underemployment in India, but it does have a definite role to play.

“KM in particular can help in establishing a link between national development strategy and various processes of knowledge acquisition, sharing and utilization,” he said.

“Effective application of Information and Communications Technology in education, both urban and rural, is another important pillar of knowledge management which can help in this pursuit,” said Dr. Batra. “Rural empowerment projects such as ‘Every Village a Knowledge Centre’ have helped in harnessing knowledge at the grassroots level and facilitated addressing societal problems.”

The research work he is spearheading at IMT-Ghaziabad should take this rural empowerment to even higher levels.

IMT’s FOBE’ 2011 – Research on the next frontiers of leveraging IT for Business Excellence

New Delhi – A four-day conference organized by Institute of Management Technology, Ghaziabad drew a range of IT, marketing and strategy experts to discuss the use of information technology for competitive advantage.

 International Conference on Facets Of Business Excellence (FOBE- 2011) “Leveraging Information Technology for Strategic Advantage” brought together genius from academia, the industrial world and the armed forces to exchange views and experiences on leveraging IT for business excellence.

 The event also saw the formal launch of 3 books on the subject: 1) Facets of Business Excellence 2) IT for Business Excellence and 3) Trends in Marketing towards Business Excellence edited by Dr. Jayanthi Ranjan, Dr. Rakesh Chopra and Prof. Sandeep Puri. One hundred and two thought-leadership articles in the books have been short-listed from more than 350 entries received from leading academia and industry practitioners. Eighty-four authors were invited for presentation. Participants in FOBE 2011 arrived from different parts of the world, bringing with them their unique perspective benefited the conference as a whole.

 The primary goal of FOBE-2011 was to promote research and developmental activities on the role of IT in strategy, marketing, computational management and the related areas.  Another goal was to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad, said Dr. Bibek Banerjee, director of IMT Ghaziabad and academic mentor of group-IMT. Citing the use of IT in various businesses, Dr. Banerjee said, “Information Technology would force experts to re-write the old business models (however successful they have been). The inherent potential of IT would help redefine the boundaries of businesses, irrespective of their nature. Be it health, tourism, travel, sports or entertainment, IT would provide the much-needed connectivity to bring in cost and time advantage.”

Among other luminaries decorating the dais were Prof. Jay Mitra, director of the Centre for Entrepreneurship Research at Essex Business School, University of Essex, United Kingdom; Vice-Admiral N.N. Kumar, Controller of Warship Production and Acquisition, Naval Headquarters New Delhi and Dr. Kongkiti Phusavat, editor-in-chief the International Journal of Innovation and Learning, Kasetsart University, Bangkok (Thailand). The experts shared their views on how IT can change the face of business in future.

 Prof. Mitra said today, in many industries, IT enables some businesses to differentiate themselves from their competitors. In today’s world when the challenges before nations have grown stronger, there is a greater need for them to exploit IT and successfully face those challenges.

“The world would now see more of convergence, integration and emergence (of new technologies).IT would help innovations take place more quickly than before,” said Prof. Mitra.

 Dr. Phusavat explained how the use of IT accelerated the transfer and storage of large amounts of information across the globe and eliminated the drawbacks inherent in earlier, slower processes. He said Thailand is attempting to establish itself as a medical tourism destination and rehabilitation centre for people who undergo critical surgeries in western nations.

“Cost of living is far more less than what it is in the western world and IT can help patients remain in contact with the doctors irrespective of their geographic location,” Phusavat said.

 Vice-Admiral N.N. Kumar explained the benefits of IT in designing warships.

 “With the use of IT we now have a better understanding of how the end product is likely to be. Informational technology also helps us design the warship in 3D-mode, thereby helping the clients to have a much better understanding of the capabilities and looks of the product they intend to purchase,” Kumar said.

 Dr. Jayanthi Ranjan, Dr Rakesh Chopra and Prof Sandeep Puri, conference chairs, expressed gratitude for the huge response FOBE received both nationally and internationally.

Dr. A.M. Sherry: On IMT admissions and more

Wondering why thousands of students aspire for IMT admissions each year? Read on to find out what makes this B-school one of the hot favorites amongst the students as well as the recruiters. Dr. A.M. Sherry, Chairman Joint Admission Committee, shares how the institute has grown better with each passing year.
IMT started as a small management institute in Ghaziabad in the year 1980 and since then there has been no looking back. Today, there are four IMT campuses that offer regular courses; these include IMT Ghaziabad, Nagpur, Hyderabad and Dubai. IMT also has a distance learning center which is especially popular amongst the working professionals. “Institute of Management Technology (IMT), established in 1980, has grown into a premier management institute in the country today”, says Dr. A.M. Sherry. This can very well be judge by the number of applications received for IMT admissions each year.
IMT offers various management courses with specialization in different fields including Human Resource Management, Information Technology, Operations, Finance, Marketing, and International Business. It also offers a 15 months Executive PGDM program which is the top preference of most working professionals. This course attracts a large number of working personnel to seek IMT admissions each year. Looking at the growing demand of these courses and IMT admission applications, the IMT Board of Governors has also launched full-time regular management programs from its campus at Hyderabad; the first session for the same began this year.
It is a known fact that each college has a different set of programs, fee structure, curriculum, placement record and reputation. All these aspects are equally important and must be taken into consideration while choosing a B-school. However, if you are looking at something more exciting and rewarding than IMT is the place for you; at IMT the focus is not just on the course curriculum or getting immediate placement offer. A larger picture is looked at while imparting education to the IMT students. As Dr. A.M. Sherry puts it, “IMT not only produces leaders of today but also makes its students- 'leaders of tomorrow'. The philosophy of IMT being 'Lead the Future’ ensures that every student coming out of the institute is industry-ready and their skills and their ideas are never obsolete”. IMT has been preparing its students to face the challenges of the outside world.
The institute has strong industry goodwill; most top-notch companies look forward to hiring IMT graduates. As Dr. A.M. Sherry puts it, “IMT, a reputed centre of excellence, enjoys strong industry goodwill and has recorded 100% placements with nationally and internationally reputed companies”.
IMT’s state-of-the-art infrastructure also needs a special mention. The management at IMT understands the importance of a good infrastructure and the use of modern technology; the campuses are equipped with world-class facilities. Besides this, the highly skilled and well trained faculty at IMT also plays a major role in the overall success of the IMT students.
“Since the inception, IMT has taken focused steps to fulfill its dream of becoming the country's premier management institute with a global vision. Today, having transformed the dream into a reality, IMT academicians and students have gained worldwide recognition for their academic and professional excellence”, Dr. A.M. Sherry concludes.

Five-day induction program kicks off Strathclyde Skil Business School year

A five-day session from September 19-23 introduced the first program to be offered from the Strathclyde Skil Business School (SSBS) campus in Greater Nodia - the Masters in Management (MiM).

As Prof. Bhimaraya Metri, Dean, SSBS has said: “This two-year Masters builds on Strathclyde's long established excellence in research and teaching.

“Students will be awarded a degree by the University of Strathclyde – a UK institution – one of Europe’s top 20 business schools”

“The MiM provides students with an all-round foundation that prepares them for the world of management,” said Prof. Metri.

“MiM is a two-year degree programme in which students will visit Strathclyde for one semester and will do an extended internship with an Indian company where they can employ their theoretical knowledge to a practical situation,” he said.

“The company-based project will provide an invaluable opportunity of applying the knowledge gained from full-time studying to a concrete business setting. This high-quality mix of theory and practice makes our programme a unique learning experience, ideal preparation for managing in today’s challenging business environment.”

According to Prof. Taylor, the induction program was an invigorating and hugely successful learning event.

“The students very quickly grasped the distinctive orientation of the MiM; for example the relationship of theoretical learning to practical application, the importance of becoming a reflective practitioner,” he said. “Students were also hugely enthusiastic about the innovative and group-based methods of learning which they had not encountered before. The emphasis in this program of studying on active learning was greatly welcomed.”

The five-day induction program got underway with high tea, followed by welcoming addresses by: Prof. B. Metri, Dean of the school;  Prof. Taylor, Academic Director, MiM Prorgamme; Ms Simrat Joshi, Chief Operating Officer, SSBS and Dr. Sanjeev Verma, Chairperson, MiM Prorgamme at SSBS.

This in turn was followed by a presentation about Strathclyde SKIL Business School by Prof. Taylor and a question and answer session for students, along with an address via Skype by Prof. Susan |Hart, dean of the Strathclyde Business School in Glasgow.

The first day of the program wound up with a session covering the library and e-resources facilities, conducted by Prof. Taylor and one on developing the culture of entrepreneurship by Manoj Uthup.

Over the course of the next four days there were presentations on: The Navco Case Study - Decision Making in the Company of Today by Prof. Taylor, Prof. Metri and Dr. Sanjeev Verma; reading research and report writing (Prof. Taylor and Dr. Verma); how to become a corporate leader (Sanjay Goyal, vice-president of Ericsson and Prof. Metri) and case teaching and case analysis (Dr. Verma).

And students were clearly impressed, with one calling the SSBS program “a refreshing sight to the Indian education sector as it not only provides high quality education but also imports real time business concepts and rich cultural experience to India.”

“We as students clearly inferred that this B-school will go a long way in the Indian history.”

The Strathclyde SKIL Business School (SSBS), is affiliated with Strathclyde Business School (SBS), Scotland, (one of Europe’s top 20 business schools) which shares its seal of approval from: AMBA (Association of MBAs) UK; AACSB (Association to Advance Collegiate Schools of Business) the U.S.A.’s best known accreditation body and EQUIS (the European Quality Improvement System) Europe.

ERA: Largest Chinese University extends Exchange Programme to Era Business School

In a move sure to strengthen academic and cultural ties, Schiuan University in the People's Republic of China and Era Business School (EBS) of Delhi have established an extensive exchange program.

Delegates from Schiuan University, one of the largest universities in China with about 70,000 students, visited the Era Business School campus to formalize a collaborative partnership between two institutions.

The Schiuan University delegation, led by Professor Shi Jian, vice-president and Tang Xuehong director, international office, were accompanied by
officials from the embassy of the People's Republic of China, Delhi for the meeting with Era Business School.

As part of an extensive collaboration, EBS and Schiuan University plan to work together in the areas of collaborative research, faculty development,
student mobility and exchange, cultural awareness, and participation in publication, seminars, conferences and lectures.

It's the latest development in what has been a strong association between Era Business School and the People's Republic of China embassy in New Delhi.

Era Business School has had strong association with the Embassy of PRC, New Delhi. EBS, in association with the Embassy of PRC, organized Indo-China
Friendship Day, commemorating 50 years of diplomatic relations between the world's most populated nations. The PRC Embassy, Delhi, invited EBS students
for an exclusive interactive programme, graced by Indian Prime Minister - Manmohan Singh and Chinese Premier - Wen Jiabao. On invitation from the
Chinese University of Hong Kong, EBS students also visited China & Hong Kong to experience the cultural & business environment of China, while polishing
their Chinese Mandarin skills, with the native speakers.

At the recent meeting to formalize the new collaborative agreement, Professor (Dr.) Shi Jian, vice-president of Schiuan University, extended an invitation to Era Business School students and faculty members to participate in the exchange program, and cited the positive experience of
German students, most of who are working with industry in People's Republic of China.

Director of Era Business School, Prof. (Dr.) Sanjiv Marwah said China is India's largest trading partner, however a trust deficit and lack of cultural knowledge between the two great nations exists.

Hopefully, Prof. Marwah said, this program will strengthen the academic links between India and China, and lay a strong foundation for a very exciting and productive future.

Ms Rashmi Bharana, General Secretary, said she appreciated the visit of Prof. Jian and mentioned she had been the beneficiary of an international
program herself. She assured the delegation this visit will lead to formal dialogue in future in the interest of both Indian and Chinese students.

Era Business School, anchored by Billion Dollar Enterprise Era Group, is a leading business school in Delhi offering post-graduate programs in
management and construction project management. Era Business School's PGDM programs are duly approved by AICTE, Ministry of HRD, Government of India.

Sichuan University, one of China's largest, under the direct supervision of Ministry of Education, is located in West China and is a key high-level
comprehensive research university, with many prominent scholars and professors. There are about 4,000 full-time teachers, 1,395 of whom have senior titles and 1,841 have doctor's degrees.

There are more than 40,000 undergraduate students, more than 20,000 master and PhD candidates and more than 1,000 foreign students and students from
Hong Kong, Macau and Taiwan. Since 2003, the university has been honored with 19 National Teaching Achievement Awards, 28 National Excellent Courses
and 13 doctorate students' dissertations have been selected among the top 100 Excellent Doctor Students Dissertations.

Full details about EBS can be found at http://www.eragroup.co.in/ <http://www.eragroup.co.in/>  and for Schiuan University at http://www.scu.edu.cn/

IMT CDL: IMT CDL outshines the other distance learning institutes

Like various other institutes, IMT CDL has also come up with a variety of distance learning programs. However, IMT CDL outshines the other distance learning institutes and universities. IMT CDL ranking has been high mainly owing to the kind of courses it is offering and the way education is being imparted in this institute.

Distance learning is considered to be a better option, these days, as compared to attending the regular courses. One major advantage it offers is the ease and flexibility of learning. This is mainly helpful for those who are working and intend to study alongside.

The demand for management education is increasing by the day and so are the management institutes. IMT CDL rankings have been high ever since it started offering management and information technology courses. Using new and innovative ways for imparting distance education to hiring highly qualified and able faculty to offering various management courses; IMT CDL has everything that a management aspirant can ask for.

The main reason why IMT CDL ranking has been high consistently is the fact that it is offering courses that are in-sync with the current market scenario. IMT CDL leads the way for distance learning with various much-in-demand courses including a Two year Post Graduate diploma in Management (PGDM), Two year MS in Cyber Law and Security, One year Post Graduate Diploma in Management (Executive), PHD program, One year Post Graduate Diploma in Cyber Security, One year Post Graduate Diploma in Taxation, One year Post-Graduate Diploma in Business Administration, One-year Post-Graduate Diploma in Financial Management, One year Post Graduate Diploma in Material and Supply Chain Management, One year Post-Graduate Diploma in Marketing Management, One year Post-Graduate Diploma in Human Resource Management, One year Post-Graduate Diploma in Export Management, One year Post-Graduate Diploma in Retail Management and Two year Advanced Post-Graduate Diploma in Management (PGDM). All these courses are in demand these days.


IMT CDL rankings have been on top not only because of the courses it offers but also because of the course content of these Diploma courses. The curriculum designed for these courses covers all the necessary knowledge that is required to inculcate good managerial skills in a student.

However, the management at IMT CDL understands that only theoretical knowledge is of no use in today’s highly competitive corporate environment. In most distance learning courses, the institutes send across certain set of books on each subject and the students simply mug up the books before appearing for the examination. In such a scenario there is a lack of understanding and practical knowledge, the only thing that is stressed upon is theory. The students enrolled at such institutes manage to get a degree but fail to learn the actual management or technology lessons. While the students at IMT CDL get the opportunity to understand the various aspects of the subjects they are studying. IMT CDL especially arranges classroom sessions via video conferencing for the students enrolled in distance learning programs. The students can learn and clarify their doubts through these sessions.

IMT CDL also conducts classes at its study centers. Those who can visit the study centers physically can attend the classes there. Though these are distance learning courses, nevertheless the students enrolled to these get the same treatment and quality of education as the regular IMT students.

IMT CDL rankings in India have always been high; it is considered to be one of the top management and technology institutes in the country. IMT CDL management and faculty members have also been appreciated globally. And the IMT CDL pass outs are always in demand.

IMT CDL: IMT CDL Faculty works hard continually to keep the Institute on Top

The management at IMT CDL understands the importance of a teacher’s role in a student’s life. This is the reason why all the faculty members at IMT CDL have been handpicked. It is a known fact that IMT CDL ranking has consistently been on top. Major credit for this consistent performance goes to its learned faculty.

The number of institutes offering management and technology courses has increased over the past few years. Apart from offering the management courses in Finance, Human Resource and Marketing, most of these institutes have come up with a number of other specializations. Management courses specializing in retail management, export management, Material and Supply Chain Management, etc are available in almost all the institutes these days. Same is the case with the Information Technology courses. Despite this, certain institutes are able to fetch more students; IMT CDL is one of them. IMT CDL rankings have always been high. Be it the courses offered here or the infrastructure or the faculty members; IMT CDL ranking has always been on top on all the parameters.

Designing good curriculum is certainly important; however a good curriculum alone cannot do any wonders. It is not the only reason why IMT CDL rankings in India have been on top consistently. IMT CDL leads the way for distance learning owing to the hard work and efforts put in by the faculty members. IMT CDL rankings have also been high owing to its outstanding infrastructure and well stocked library.

The efficiency of any educational institute is determined by the kind of education it imparts. It can further be judged by seeing how well groomed its students are. Both these aspects can be taken care of only if the faculty is good.

The faculty members at IMT CDL are doing complete justice to the proficiently designed curriculum. The curriculum is updated from time to time and the professors at IMT CDL also keep themselves updated with the latest in the market. Both the Indian as well as global market scenarios are studied before upgrading the course content so that once out of the institute the students are ready to take up work in our country as well as outside. The IMT CDL faculty is always there to help and support its students. The students can visit the IMT CDL study centers for attending the classes and clarifying their doubts. They can even attend the online classes through video conferencing. These online classes are of great help for the students who do not have the time to visit the study centers physically.

With so many institutes around, deciding as to which institute to opt for is one of the biggest confusion for a student. However, looking at the IMT CDL rankings in the last few years, more and more students are getting drawn towards this institute. The management and faculty members at IMT CDL are continually trying to improve the standard of education and embed good managerial skills and technological knowledge in their students.

The students at IMT CDL are educated and trained efficiently to become future managers and technology experts. IMT CDL graduates/ post graduates are much in demand in the market these days.

IMT CDL: IMT CDL continues to be on Top

It is not an easy task to remain at the number one position consistently for years. There are various aspects that need to be worked upon in order to get this ranking and maintain it. IMT CDL has worked upon every aspect and done everything that takes to produce good market leaders. No wonder, the demand for IMT CDL graduates is always high in the market.


IMT CDL rankings have been on pinnacle since the last few years. The management and faculty members at IMT CDL are working hard to maintain this position. Their main aim is to instill their students with a zest for learning and horn their skills so that they are able to face any kind of challenge once they are out in the market.

IMT CDL leads the way for distance learning because of its learned faculty members, great infrastructure and easy access to the training sessions.

IMT CDL ranking has been on top owing to a number of factors. The very first thing that needs to be taken care of is the infrastructure. Though IMT CDL offers distance learning programs, still the management has never been negligent about the IMT CDL campus infrastructure. The IMT CDL study centers are also well maintained and have efficient staff members who are there to help the students at every step. The reason for high IMT CDL rankings in India can be judged once you enter its 6 acre campus set up near Delhi. The campus has an outstanding infrastructure, outfitted with the latest technological equipments. The entire campus is networked by Wi-Fi. The classrooms are well-equipped with all the latest facilities. The campus auditorium also has all the modern-day facilities and the library couldn’t have been better. You would be able to find almost all the books relevant to the subjects offered at IMT CDL in the campus library.

A number of IMT CDL study centers have also been opened so that the students can attend classes at their nearest study center every weekend. Though most students who opt for distance learning programs prefer to study on their own as per their ease, however, there are times when one needs guidance. The classes conducted at the study centers are a great help for the IMT CDL students. The institute also offers online classes; this is also one of the reasons why IMT CDL ranking has been high.

The study centers and online classes have been a success only because of the learned faculty members at IMT CDL. IMT CDL ranking has been on top consistently and by imparting quality education the management is hoping to maintain this position in the years to come.

IMT CDL Centers: A great support for the IMT CDL students

IMT CDL ranking has been on top consistently. It has been ranked the number one institute for distance learning. A number of factors contribute to IMT CDL’s success; one of them is the way IMT CDL centers in India, cater to the needs of the students enrolled in their distance learning courses.

These centers play an important role in a student’s life even before he/ she takes admission at IMT CDL. One can visit the IMT CDL information centers in order to get counseling and understand the procedure of admission properly. The staff members at these centers are efficient enough; they guide the prospective students and help them in choosing the best suitable course as per their interest.

The admission tests are also conducted at these centers. And the admission test results are also displayed here.

There are a number of IMT CDL centers set in various cities in India. Certain cities, such as New Delhi, even have Multiple IMT CDL centers.
The number of study centers has increased because of the increasing number of students taking admission in the institute owing to IMT CDL ranking high consistently over the past few years. More study centers means more convenience for the students as they can locate the centers near their place rather than traveling long distance to attend the classes.

The number of regional centers has also increased. Earlier there was just one IMT CDL Regional Center which was based in Kolkata. However, the management at IMT CDL has opened four more Regional centers now. These are based in Delhi, Mumbai, Hyderabad and Nagpur. These are set so that the information and study centers can be managed well. The faculty from IMT Ghaziabad, IMT Hyderabad and IMT Nagpur specially visit their near by regional centers to deliver lectures to the IMT CDL students.

The IMT CDL information and study centers are located at Alwar, Bahadurgarh, Banglore, Chandigarh, Chennai, Dehradun, Delhi, Ghaziabad, Hyderabad, Indore, Jaipur, Greater Noida, Gurgaon, Mumbai, Meerut, Lucknow, Ludhiana, Patna, Ranchi and various other places in India. A student can have a look at the list of the various study centers on the brochure and decide as to which study center to opt for. A student also has the flexibility of changing the study center in case of transfer to another city. A nominal fee of Rs. 2000/- is charged in case of changing the study center.

Classes are conducted every Saturday and Sunday at these study centers. Though IMT CDL offers online classes, however attending an actual class is always better as compared to learning through a virtual class conducted via video conferencing. These study centers allow the IMT CDL students to attend classes in order to learn better.

Arthavyuh 2011 at IMT Nagpur

 IMT Nagpur just finished celebrating its annual flagship event Arthavyuh 2011 organized by Finance Forum “Finaholics” on 8th and 9th October at Nagpur campus.

The event was inaugurated by Mr. Ajit Banerjee, Vice President, Finance & Investments, Bharti AXA General Insurance, in presence of faculty members Mr. Pawan Jain and Kulbir Singh. A number of activities including finance games, guest lectures, panel discussion, movie screening etc. were organized by the organizers in presence of some prominent personalities.

Mr. Ajit Banerjee marked the event with his speech on Macro Economic View of the Economy and the Overview of the Debt Equity Market V1. In his speech, Mr. Banerjee spoke about World Economic Scenario, the macroeconomic view of the Indian economy, debt and equity market review of Indian financial market and the strategy way forward from an investor’s perspective. Other speakers who graced the occasion were Mr. Ajay Sharma, Mr. Akhil Katre, and Mr. Sonesh Bahel.
The objective of Arthavyuh 2011 was to provide a common platform which could bring eminent scholars, corporates, academicians and glorious young minds together to expound and explore different opportunities in the future financial world.

The theme for this year’s Arthavyuh 2011 was “Financial Distress: Today’s Challenges and Tomorrow’s Opportunities.” In the outlook of the current world economic scenario, it is of utmost importance to know where the world is headed in terms of opportunities. The world is for him who understands that every distress teaches a new lesson and presents a lot of opportunities to conquer the future. Thus, the theme was very apt for this year’s Arthvyuh. The whole event provided an insight on what different institutions in the economy are currently doing to embrace the new reality and emerge victorious.

The event turned out to be huge success and all the students and participants were ecstatic after the event. " One word that comes to my mind when I think of Finaholics game is 'phadu'...it showed us the application of the concepts taught to us in class and also let us know where we stand in terms of financial knowledge and current affairs, " told Nitish Jadhav, winner of FINQ. Akshar, the student manager of the event, told us, "Smart Finance is a great way to learn as it uses practical applications in an interactive manner. It is enjoyable and insightful not only for the audience but also for the creators.Great initiative!! “

Arthvyuh 2011 was not only a hit among the students but the guest lecturers and invitees who graced the event were also enthusiastic about it. “Arthavyuh was a good platform which made me relive my college days and I really enjoyed it”, told Mr. Akhil Katre (Guest Lecturer)

 About IMT Nagpur

Institute of Management Technology (IMT), nurtured by centre of advance education is a name synonymous with excellence. We aim at providing a conducive and rewarding environment for faculty and students to ignite and sustain a passion for excellence. Since its establishment in 2004, IMT has progressed in leaps and bounds to carve a position among the top 20 private B Schools in India. Situated in the center of India, in one of the fastest developing cities, Nagpur, IMT has been conceptualized as a centre for corporate excellence. The institute has built its stature on the strengths of its faculty team comprising of intellectual stalwarts, who have been active nationally and internationally in academia, students with un-tapped potential, dedicated staff members and state of the art infrastructure. IMT- N is focused on producing future leaders who can resolve the problems present in the current market and also effortlessly negotiate those that might arise in the future. It sharpens the skills of the students in both creative and rational fields so that they can become future trendsetters.

IMT-G Hosting Annual Flagship Event “Passion”

Ghaziabad, India, 8th October 2011 – IMT Ghaziabad is all set to host its annual flagship event or fest Passion 2011 from 9th October.

Passion is the annual management and cultural fest of IMT Ghaziabad that is considered to be the “Mecca” of B-school fest in India. In this annual event, the best management brains from top B-schools of the country get together to compete against each other in a plethora of events.

In this annual fest, the best future leaders run against, run across, and run with as they try to prove their mettle spanning across diverse verticals of knowledge and fields of interest.

Display of prodigious skill, rare talent and the participants' desire to succeed by pushing the boundaries of the self, are true hallmarks of the mega event. If the mornings are full of intense competitions, the evenings comprise energy-filled cultural events which create an incessant flow of excitement and exuberance. Spread over a period of three days, Passion is a scintillating experience that exemplifies the essence of student life at IMT.

Theme for Passion '11

Every year Passion is based on some unique themes to bring out the best of the best talents on the limelight and this year is no different. The theme for this year’s fest is ‘Citius’. This time IMT-G has set the battleground to test the mettle of those with the spirit “Anything you can do, I can do better". It’s time for you to take yourself out of your comfort zone and bring forth utmost power, vigour, and fervour inside you and aim for nothing but the best. This year Passion will make you speed towards perfection. There are no speed limits on the road to excellence.

Passion’s Theme in the Past

Passion '10 was based on the theme 'DARE' or the power to take risks; the zeal to explore the unexplored; the challenge to break free from the shackles of conformity and reach the zenith of success.

Passion '09 was based on the theme ‘HOPE’.  It was symbolic of the silver lining around the dark cloud that was the recession.

IMT-G invites all to be a part of this race! Come, be a part of CITIUS.


About IMT Ghaziabad

Founded in 1980, IMT-G has completed 31 years of contribution to the field of management education and is consistently ranked amongst the top 10 business schools in India. Its strength lies in its eminent faculty, quality of students, distinguished alumni, unmatched state-of-the-art infrastructure and its international relations. IMT aims at the highest global standards of education through its emphasis on academic rigor, research output, academic collaborations with overseas institutions and industry links.
The student fraternity at IMT constitutes an eclectic mix of individuals from diverse regions, educational backgrounds, skill sets and areas of work experience. The culture at the school is one of strong camaraderie, complete dedication and a passion for excellence in all endeavours.


Contact

ADDRESS:
Institute of Management Technology
Raj Nagar, Ghaziabad 201 001, India


EMAILS:
passion11.imtg@gmail.com, imtg.sac@gmail.com

For cultural events,
passion2011.culcom@gmail.com

Passion ’11 - Where speed is the key word

Passion ’11, the Institute of Management Technology at Ghaziabad’s annual battle of the brains and cultural competition is ready to roll October 9.

The four-day extravaganza, considered to be the “Mecca” of B-school festivals, draws the best brains in management from India’s top institutes to go head-to-head in intense competitions centred around: marketing, finance, operations, human resources, consultancy and information technology.

But while the days are a battleground for business, the nights are crammed with culture, as competitions centre on music, dance, drama and literature.

There are no speed limits on the road to success and this year’s theme is “Citius” marking the passion for speed, the need to think fast and act faster - a necessity in today’s rapidly changing world of business.

Highlighting the business end will be the “Ace of Spades” the flagship event of IMT Ghaziabad, where participants have to survive a 48 hour marathon of being tested with new challenges on their managerial intuition, creativity, innovativeness and thinking on their feet. Only one will be left standing.

The festival kicks off with a strictly business format Oct. 9, with a day of competition capped by a quiz session led by quiz master  Arul Mani, who won the All-India Quizzing Championships yearly from 2005 to 2011 and the Maha quizzer title in 2008 and 2011.

Cultural competitions kick in the afternoon and evening of Oct. 10 and 11, with events ranging from solo singing and karaoke to flamenco and group dancing, outdoor dramatic presentations in a theatre-in-the-round, a fashion extravaganza and literary events such as a model United Nations and parliamentary debate.

The gala event is capped by a battle of the bands starting at 6 p.m. on Oct. 12.


Truly an event not to be missed, IMT Ghaziabad’s Passion ’11 is any energy-filled event, crammed with cut-throat competition and displays of skill, talent and a desire to succeed by the best-of-the-best of India’s B-schools.

FOBE 2011: IMT Ghaziabad And Essex B School Promote R&D

Research and Development in all areas of business form an integral aspect of any B School. The area needs constant focus and shared encouragement for it to develop further. IMT Ghaziabad and Essex Business School, University of Essex, UK, have joined hands to bring like minds together with FOBE 2011, an International Conference on Facets of Business Excellence – Leveraging Information Technology for Strategic Advantage. An international platform, FOBE will be a regular event where idea sharing and exchanging of professional views in concerned areas will assist business administrators to develop and grow in their fields of expertise.

FOBE 2011 is being held at the India Habitat Center, New Delhi, from November 4 to 7, 2011. It is an ideal forum for thinkers and researchers from across the globe to meet and share their views backed by studies in the areas of Strategy, Information Technology, Marketing and other areas pertaining to Business Administration.

This combine effort has elicited a tremendous response from the moment it was announced. Abstracts, papers and registrations poured in. A total of around 350 abstracts and 184 full papers have been received. FOBE 2011 has so far recorded 112 registrations and 84 papers have been invited for presentation. Participants in FOBE 2011 have arrived from different parts of the world, bringing with them their unique perspective that will benefit the conference on the whole.

Chief Guest for the conference is Vice Admiral N. N. Kumar, AVSM, VSM. FOBE 2011 is chaired by Professor Jay Mitra from the University of Essex, UK and by Professor Kongiti Phusawat, Kasersart University, Thailand. FOBE 2011 is co-chaired by Professor Jayanthi Ranjan, Professor Rakesh Chopra and Professor Sandeep Puri from IMT Ghaziabad.

Authors and visitors from outside Delhi have been offered assistance in organizing accommodation. Limited accommodation has also been made available at IMT Ghaziabad campus at very reasonable rates.
The conference:

Each session at FOBE 2011 is being held in tracks and will be chaired by experts from the field – either from an educational institute or from the industry.

All accepted papers will be published in a book that will be released at FOBE 2011, and each of the registered participants will receive a copy of it.

Contact Information

IMT ghaziabad
Dr Jayanthi Ranjan, Dr Rakesh Chopra, Prof. Sandeep Puri
Institute of Management Technology Raj Nagar,
Ghaziabad - 201001
Phone : 120-3002219 , 3002262

Navdeep of IMT-Nagpur got placed even before the Placement in college began

Four students from IMT-Nagpur managed to get the Pre-placement interview offer. One of them was lucky enough to grab the job as well. Navdeep is the first student from the 2010-12 batch to fetch the placement offer.

Navdeep attended his summer internship program at Asian Paints Ltd. He was into the sales and marketing division during his internship program and shares that the work “pertained to understanding the gaps in the existing offering and developing a strategy to improve Asian Paints market penetration for its Tinting machines”.

He was assigned a project in Gujrat, where in, his job was to conduct a market survey in order to find out as to why most of the new dealers were installing paint tinting machines without approaching APL. He was expected to find out the reason behind this sudden change in the Gujrat market, analyse it and build a strong strategy which can help in raising APL’s tinting machine penetration in the city. The project was a great learning experience for this IMT student. He says, “It was tough to understand the new industry and its dynamics. I travelled almost 4000 kms across Gujarat for the Project to many backward towns with only a single paint dealer. It was a great learning experience and more so an eye opener about how well the organizations have set up their distribution channels and dealer networks. I also got various insights into the mindsets of dealers across different strata of the society.” Navdeep carried out the task with utmost dedication and its outcome couldn’t have been better; APL was so impressed with his hard work and devotion that it gave him the PPI offer right away and finally selected him for a suitable position in the company.

On being asked if he was prepared to handle the position given to him during the summer internship program at APL, he answered that he wasn’t prepared at all. It was the first time he was stepping into such a large organization. He had no prior work experience unlike the other summer trainees in his batch. However, he had been the marketing head of the college youth council and had been involved in several extra co-curricular activities at IMT-Nagpur. Managing time and resources efficiently is something that comes naturally to him. These were two of his strong points that helped him throughout the internship. He also studied about APL’s background, its products and services before going for the SIP and it proved to be of great help for him.

Navdeep believes that one thing that set him apart from the other trainees was his knowledge about the industry basics. He says, “I spent a week understanding the backhand depot operations and understanding the product portfolio of APL, which was not required for my project per se, but I believe the initial time that I spent understanding APL was what made the difference between me and others getting the PPI and then the job.” He further adds, “I always stuck to the basics and tried to understand the root of the problem.”

He feels that internship program is an essential part of a PGDM course as it provides the required exposure to the students before they set out for their actual ventures in the corporate world. He also shares how his SIP at APL has helped him learn and grow professionally.

Navdeep is proud to be a part of IMT-Nagpur and has a number of good experiences to share. He appreciates the infrastucture and facilities at the campus. As per him, “The brilliant infrastructure and facilities of the IMT-N campus give us ample chances to have fun, rejuvenate and exhibit our talent in various different ways.”

IMT-CDL is on the cutting edge with EDGE 2011

Once again bringing academia and industry together in a workshop, the Institute of Management Technology, Centre for Distance Learning showed as to why IMT-CDL’s ranking is Number One among B-schools in the distance learning mode.
Held May 15, 2011, at the India International Centre, the IMT-CDL workshop focused on trends in production and operations management, with speakers highlighting the innovative changes operations management could introduce to improve diverse production and operations.
The aim was to clarify the key roles that production and operations management play in a firm’s success and show how to structure and solve operations-related problems analytically.
In his opening address, Dr. A.M. Sherry, Director of IMT-CDL, mentioned that the workshop was a new initiative by IMT to bridge the gap between industry and academia and to also bridge the gap between an MBA and a distance MBA.

Among the many speakers from the academic side, IMT-CDL’s Prof. S.K. Sachdev informed the 306 delegates - “Innovation has been recognized as one potential lever for value creation” while Prof. Santanu Roy of IMT Ghazibad remarked - “Capacity decisions must be integrated into the organization’s mission and strategy.”
Prof. N.M. Mishra told delegates: “Statistical process control is to detect and eliminate the sources of variation in the process that could not be attributed to the routine operation.”
The importance of location was stressed by Prof. Vivek Kumar, of  FORE School, who added the idea that the site for a manufacturing or service facility should be one “that minimizes costs and maximizes revenue,” and Prof. Nand Kumar of TERI pointed out: “Quality has to be proactive and it should be built into products and services.” Speaking from industry’s viewpoint, S.S. Sharma, principal partner of System Dynamics, said: “Building a competitive service advantage is the best operational strategy,” and Mr. P. Narayan, former Director of SAIL insisted that “Maintenance helps in continuous and regular production by minimizing plant shutdown time.”
Sanjeev Sherry, assistant vice-president and SAP delivery head for Mahindra Satyam told delegates: “We need various tools to manage inventory, however tools may vary depending upon the business complexities.” 
Preveen Chauhary, Dy, GM,HCL said: “Information technology is an excellent enabler to achieve the supply chain needs,” and  senior consultant Rajeev Bhatia told the assembly: “CPM, PERT and PERT/Cost are also used to provide activity-by-activity planning and control.”
Such innovative workshops are an example of why Zee Business, the business news channel, listed IMT-CDL’s ranking as Number One, factoring in such things as: course content, quality of course material, course delivery mode, personal contact, exclusive faculty members, research and consultancy, library facility, industry acceptability and examination system.

IMT Ghaziabad all set for the Start Up Fair 2011

After the success of the Start Up Fair organized in 2010, IMT Ghaziabad is back with its 2011 installment. Start Up Fair 2010 was organized by IMT Ghaziabad’s Entrepreneurship Cell (E-Cell) and was held in the B-school campus. Various experienced professionals from different fields were invited to the event. These professionals shared their knowledge and gave an insight about the working of the industry to the students. The event proved to be beneficial for both the students as well as the start ups.

The Start Up Fair 2011 is scheduled for 15th October. The event is expected to be conducted on a larger scale as compared to the one held last year. Around 30 start ups came over to attend the Start Up Fair last year while this time more than 70 of them are expected to join the students at the event. Some top venture capitalists as well as banks and other financial institutions are also expected at the Start Up Fair.
The start ups participating in the event will get a chance to display their brands, communicate with their prospective clients and investors and of course interact with students in order to obtain fresh and novel ideas which can prove to be useful for their business. Not just the start ups but the students would also be equally benefited by the Start Up Fair as they would get a good industry exposure. These budding managers would get a chance to learn and understand the nitty-gritty of the various industries; something they would not be able to learn during their classroom studies.

Venture Capitalists are always in search of young talent and in events such as these they are sure to find a number of them. Banks and financial institutes are also invited in the Start Up Fair so that they are able to meet and judge the caliber of various start ups from different fields including Media, Entertainment, Digital Marketing, IT, Logistics, Infrastructure, Sports, Manufacturing, Telecom, Health care, Hospitality, Travel and Tourism. Start ups look for financial support and back up from banks and financial institutes. In events such as the Start Up Fair the start ups are able to learn about the various terms and conditions of different banks and financial institutes under one roof. While the financial institutes and banks are able to judge the payback capacity of these start ups to some extent.

All in all, IMT Ghaziabad is doing a great job by bringing together flourishing start ups, upcoming businesses, venture capitalists, banks and potential industrialists and managers to interact and share ideas with each other.
A lot has been planned for the Start Up Fair 2011 and various start ups, banks, venture capitalists and young MBA students are looking forward to the event this year.

IMT, Nagpur Convocation: 300 Grads Get Inspired

Mr. Sunil Mittal, Founder, Chairman and Group CEO of Bharati Enterprises graced the convocation of IMT, Nagpur this year with an inspiring address. 11th March, 2011 saw the stalwart of telecommunication render a stimulating speech to the graduating class of Institute of Management Technology, Nagpur. Mr Mittal had in his audience esteemed listeners like Mr. Kamal Nath, President, IMT. Mr. Mittal’s address included topics ranging from telecommunication, working for social impact and ofcourse treading towards where your heart leads you.

Mr. Sunil Mittal made three very important points in his speech. This three pronged approach could lead them to the pinnacles of success. He told them about the power of technology, the need for inclusion in India’s economy and a career choice that is a result of following the heart.

Talking about the simplification of technology in this day and age, Mr. Mittal emphasised, “Technology will hold the key and it is not just for IT itself. This will be true for chemicals, banking, pharmaceuticals or any industry.” He deliberated upon his own space of work, telecommunications and told the students how health care and education were the focus points for a better tomorrow where mobile technology was concerned. Providing medical care and health solutions over the phone make them accessible to millions who need to travel 30-40 kms for a simple problem. Likewise, education would be the next area to get a foot hold in the telecommunication space. Mr. Mittal talked about the new association between Bharati Enterprises and SBI for the new interface which allows people to purchase and transfer money at a sans ‘ATM’ scenario, in small shops. This is to bridge the wide gap between the need for more monetary points and lack of bank branches and ATMs.

Mr. Mittal spoke about the upsurge in the Indian economy and the bright growth figures of 8-9% each year. He stressed on the need for inclusion while this growth happened, as there would be no point if millions in the country would not be gainfully employed in the next 30 years. While India is slated to be the third largest economy and does not need to grapple with consumption like some other countries, there is a definite need to create employment amongst the less privileged.

The address ended on an affable note. He told all the passing out students that they must do what their hearts desire. Follow their heart and they will never go wrong. Mr. Mittal said, “I’m a living example of following my heart. THAT is the difference between doing what you like, and liking what you do.” He spoke about the advantage of a free social space and the simplified use of technology these days, making life easier for students to make a decision which is from the heart.

Leading from the Word ‘Go’ – Sunil Mittal Addresses Graduating Students of IMT

Laying emphasis on the bright future of India and a need for a zestful breed of entrepreneurs, Founder, Chairman and Group CEO of Bharati Enterprises addressed the graduation convocation of Institute of Management Technology, Nagpur on March 11^th, 2011 at the campus in Nagpur. Expectant listeners and a prestigious audience including Mr. Kamal Nath heard the inspiring and positive speech made by one of the leaders in telecommunication in the world.

Mr. Sunil Mittal brought into focus the right timing in their career to the graduating students. He urged the 300 young students to make prudent yet challenging choices that would take the world by storm. He mentioned how India is on a high with 8.5 – 9% growth and is one of the most high consumption countries in the world. From his experience abroad, he mentioned how other students only thrived on questions of consumption and marketability, whereas India is on a spending surge – be it products or services. Not marginalising the underprivileged, he mentioned that in 10- 15 years, we will also need to create gainful employment as there is no growth without inclusion. Talking about the growth of the nation, he mentioned, “India will be the third largest economy in the world – not just in nominal terms. We have the fuel. We have the necessary tools to do the work. All we need is execution, discipline and we need to make sure that the money that is spent is spent in the right way and is supported by technology”. He was impressed how some young employees already engage with NGOs or take a keen interest in social activities apart from work.

Talking about technology, Mr. Mittal also threw light on the ever growing world of telecommunications and how it is instrumental in providing phenomenal services to both the rich and the poor in rural and urban areas. While healthcare has already set into momentum, Mittal told the gathering more about the new SBI-Airtel venture in the coming months. He drew the irony between a lack of ATMs and bank branches for a large population of the country and how telecommunication is all set to end the woes withdrawal of cash cause. Making payments for purchases and transfer money to friends and family is about to become easier. Education, according to Mittal will be the new muse for telecommunication in the future. Quoting from examples of the industry he knows best, Mr. Mittal encouraged the students to look out for an innovative and exciting option of career – something that excites them at a personal level.

Encouraging the graduating 300 of IMT, Nagpur to choose inspiring careers this year, Mr. Mittal said, “You have the luxury of doing what you like and stay with that. I’m a living example of it. THAT is the difference between doing what you like, and liking what you do.” He left the students on a positive note, encouraging them to do what they really wanted – follow their hearts rather than their heads. Doing what one really wants allows for creative options in careers.

Press Tease: “When more than a 100 smart, intelligent young IMT-ians pit their brains against the others, pandemonium reigns.”

August 24, 2011. What a day. In fact, what a couple of days! If ever there is a play way method of learning management, this is it. Like Akanksha Sahay said, “Innovative, informative, fun and definitely a wonderful experience.” And she should know, because she was a finalist during this Press Tease organized by Corporate Communications and Media Relations Committee (CCMRC) of IMT Ghaziabad. Actually, it was a long time in the planning. Everybody waited – some with baited breath and some without. If truth be told, some wondered if it would happen at all. Because it involved Media, and whenever the M-word is mentioned, things take a turn for the unpredictable.

Anyway, getting back to the event.  Turned out it was quite different from all the others – an IMT Ghaziabad hallmark. To the audience’s serious surprise, it had over a 100 whopping participants. When more than a 100 smart, intelligent young IMT-ians pit their brains against the others, pandemonium reigns. Spirits got exploited, interpersonal skills were sharpened, and brains challenged reasoning – other’s and their own.

A bit about how the event itself was planned. It had three rounds. Each of those rounds was based on – what else – but components of CCMRC. For the uninformed, they include Social Networking, Logical Deductions and of course Press Cons. Every round (at the risk of sounding like a reality show on TV) was an elimination round. The winner had to be arrived at, and elimination, we find is a good way of arriving at the best from the rest.

The final battle ground was a Press Con (as it is called by the media). It actually means Press Conference (like you did not already know!).

"The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions." Our first round in Press Tease was based on this funda. A treasure hunt of sorts, only the treasure was a human being. Using the clues, the teams had to find a particular person on campus. Social skills were called upon. And the participants proved to be highly social beings. Many stayed on, and many left.

The next round challenged the logical side of the remaining brains. Clues were emailed to the teams. They were an encoded set of words and their related clues. The clock ticked. It was like Fastest Finger First on KBC. The first nine teams who solved the code and brought it back to the operational zone of the event were given free passes into the final nail biting, stress inducing round.

Called Being the Devil’s Advocate, the title was daunting. It had a huge audience. Team members were juggled around. Comfort zones were tossed into oblivion. Themes given made ‘controversial’ seem like baby talk. Each newly formed team had to defend their theme at a Press Con, convincing the judges and the audience their theme was the best theme ever. 

Chosen for its professional ambience, the Kapil Mohan auditorium is quite an intimidating formal environment. Perfect for a formal Press Conference. Its very aura demands the participants put their best feet forward, and watch their Ps and Qs or be sent into a loser’s oblivion. Oh how they fought. Each of them battled valiantly to save their hides, bruises and wounds notwithstanding. Brutal questioning from the media and the judges demanded supreme self control and confidence.

Ms. Bhavna Bhalla judged the final round. She is an eminent communications faculty at IMT Ghaziabad. Nobody envied her job during Press Tease. It was nerve racking and a huge responsibility. Yet she stood the travails of judging, marking each participant fairly and quite efficiently.

A huge sigh of relief preceded thunderous applause. The winners were announced. Allolika, Arijit and Saurabh stole the thunder by efficiently and dramatically defending their stand during their Press Conference. They announced and introduced a new reality show, with Salman Khan, despite his jaw surgery, as their brand ambassador. Of course, the man is known for his appearances on reality shows, but their press conference was the hero here, and they did a brilliant job.

Yes, the event ended. But the requests for more such events did not. Looks like the CCMRC team will be at their organizing best as more shows and events come out of their boxes to infuse a breath of freshness into an otherwise humdrum daily existence.

IMT is No. 1 on Business World’s Distance Learning List

IMT Ghaziabad’s meticulously planned and highly effective Centre for Distance Learning (CDL) offers a very good distance learning option to those who seek an MBA but cannot move into a campus for whatever reason. In fact, IMT’s CDL has been ranked the best in India by a survey conducted by Business World magazine.
The survey, with 501 respondents from Delhi, Kolkata, Mumbai, Bangalore and Chennai, included five very important parameters:  proper approval or affiliation; online admission and examinations; IT facilities; study centres; and finally foreign collaboration. IMT scored top points in almost all areas.
Distance Learning is a need that has far reaching results. The number of people who gain by this sort of learning is phenomenal. IMT’s Distance Learning MBA is surely an idea whose time has come. Not everybody can afford to take two years off from a career that is just beginning to take off. Yes, the benefits are many, but the thought of leaving a blossoming career almost as soon as you’ve started it is not something every MBA aspirant can do. Coming up with a very viable and valuable solution, IMT set up its CDL programmes which took off almost as soon as they were announced.
At IMT, distance learning options abound. Students can choose from the 15 courses available. The two year courses include PGDM, MS in Cyber Law and Security, Advanced PGDM and PGDM for Corporate Tie-ups.

IMT CDL offers one year post graduate management courses in Retail, Marketing, HR, Export, Business Administration, Finance, Material and Supply Chain Management, Taxation, Cyber Security, and the evergreen PGDM (Executive). The Ph.D programme in collaboration with NLU, Jodhpur is for those tireless academics and researchers who take Management to the next level.

The curriculum for each of the 15 distance learning courses is perfectly contemporary. Devised by a highly qualified and professionally aware faculty, it is like a flowing river – ever changing, never losing focus.
Students in different parts of the country are provided with better services and facilities for Counselling and Personal Contact Programmes with Information Centres set up across the country. IMT is in the process of adding Information Centres so as to make a distance learning MBA more accessible to whoever seeks it.
Commenting on being ranked No.1, Dr. A.M. Sherry, Director, Institute of Management Technology’s Centre for Distance Learning, said, "IMT is the oldest institute of Distance Learning education. We have always focused on providing the best of the course content and technology in an affordable fees and flexibility in terms of the students. But I still feel that there are scopes where we can improve. Our priority is to provide the best course material and technological assistance. Though we are ranked consistently as number one, but our aim is to be the global leaders of Distance MBA Education."

Kapil Sibal, Minister for HRD and IT Inaugurates IMT Ghaziabad’s Latest Addition in Hyderabad

The fourth campus of IMT gets established. The latest addition to Institute of Management Technology, Ghaziabad’s already credible kitty of Business schools, is Hyderabad now. With a resounding success of Nagpur and the Dubai branches, the school initiated the beginning of a school in the South on July 2nd, 2011. The inauguration was an occasion, presided by the country’s honourable minister of Human Resource and Development and Information Technology, Mr. Kapil Sibal. The other esteemed company included Chief Minister of Andhra Pradesh, Mr. Kiran Kumar Reddy and Mr. Kamal Nath, Minister of Urban Development, Government of India and President, IMT Group of Institutes.  With revolutionary thoughts about advancement in education, Mr. Sibal has been a source of inspiration for many in the field. The inauguration was followed by an emphatic speech to the attendees drawing focus on the need for education intervention in socio-economic issues of the country.
Mr. Sibal lamented, “..., at the moment, our management schools are centred around getting placements for their students in big firms for fat salaries. This is really a tragedy”. He urged the faculty and management to allow for education to play a vital role in case studies dealing with India’s development.  “There are huge problems and there is a need on studying the management of socio-economic issues in the society,” he said. The others issue that he advised the future business leaders to take up was the need-gap between slums and teachers and he kept his hopes high from IMT-H. IMT-H was truly honoured to have the Minister inaugurate the school with such a moving and impactful address.
The Director of IMT Hyderabad is Dr. V Panduranga Rao shared his vision for the Hyderabad branch of IMT. He said, “IMT Hyderabad will endeavour to offer cutting edge and world class education. Our vision is to become a centre of excellence in management education in the years to come, offering quality programs with an international focus.” In the words of Kamal Nath, President- “You can’t offer today’s management graduates yesterday’s management systems” and this is where IMT Hyderabad wants to excel.

Already popular among students, the unique and exciting ‘Virtual Interview’ IMT Hyderabad held online was a hit. It soon became the most memorable experience of the interview process. For some others, the whole process of going from being among the 15,000 who applied to finally making it as an IMT student was a memorable journey. “From the process of entrance test till the last round of personal interview everything was an interesting and a good experience,” Siddhanth Verma voices what many of his classmates think.
With such strong roots in the education field, Institute of Management Technology rolls out its first session of 2011-13 in its brand new campus of 30 acres. The 120 seats are assured of a bright future and exposure to the world of business management by IMT-H.

Dr. Mohan Aggarwal, IMT Dubai on Global Marketing

Clear headed, candid and creative, Dr. Mohan Lal Aggarwal has recently been awarded the title of Best Professor in Marketing Management in Asia, 2011. He is considered to be one of the most respected Marketing Gurus and is currently nurturing future Marketing Gurus into being at IMT Dubai. We caught him via a virtual interview and discussed the diverse and immensely interesting world of marketing, how it evolved and what its future holds for the current Marketing student.

Dr. Aggarwal introduced teaching Services Marketing in Indian business schools way back in 1988. His goal at the time was to highlight the emergence of marketing challenges in the service sector. “Today, the Service Sector contributes about 55% to the Indian economy and hires 90% of new workforce, especially knowledge workers. India has become a service factory to the world,” he says. Dr. Mohan Aggarwal has worked with leading business schools such XLRI, IIMs, MDI, SP Jain and later institutes in California and Boston. They invited him to teach the Service Marketing courses to their faculty as well as MBA students. Dr. Aggarwal was also responsible for setting up India’s First Center of Service at XLRI Jamshedpur. Conglomerates like the Tatas and Ambanis supported the research for the same.

“I am fascinated by the complexity of human behavior.  How inner forces impact personal buying decisions and its interpretation for marketing advantage,” says Dr. Aggarwal, whose live revolves around making marketing work.

Extensively researching the underlining differences in marketing services products he adapts this knowledge to work with goods manufacturers and encourages them to implement service oriented marketing. “I have tried to createTier-1 and 2 Marketing in India through my research and teaching Services Marketing,” he elaborates.

Lately, Social Media Marketing is getting him more and more interested.  Dr. Aggarwal has chaired a couple of International seminars on Social Media Marketing. One was in Abu Dhabi and the other in Mumbai. Both meets were very well attended. Over a hundred MNC Social Media Marketers attended.

Social Media enriches Customer Relationship Management (CRM) in several important ways.First of all, it is a soft and informal medium. It transforms a customer connection into an emotional connection.

The second is the multiplier impact of Social Media. “When you connect with a single customer, you gain access to their whole list of friends.  The ’Sociometry of Social Media’ is most amazing where friends of customers become available to you and can be made into your friends,” he smiles. Customers become friends and friends become customers. Social Media Marketing is turning into a new instant results arena. Right here, right now kind of situation where the adrenaline flows and speed is a given. “The final impact is the 24/7 connectivity in Social Media CRM. This is never possible in traditional CRM which is run on SAP etc. Even the Business to Business Marketers are increasingly getting drawn to Social Media driven CRM.”

A career in marketing is for all reasons and all seasons and is never out of fashion. A true marketing student will  secure a job anytime and develop career anywhere. New career opportunities include Social Media Marketing, Non Profit Organizations (NGOs), Micro Credit Marketing, Educational Marketing, Commercial Media Marketing, Sports Marketing and Customer Experience Marketing.

The willingness to pay for innovation, physical infrastructure and global presence are the biggest assets in Dubai. “Any marketing student must make time to attend meets and seminars and develop competence based career opportunities. I always encourage my marketing students to accompany me to attend conferences where they meet executives and managers of global marketing companies in Dubai. Several of these meets are free and complimentary but are very enriching,” Dr. Aggarwal shares.

IMT Dubai trains its marketing students in several fresh and innovative ways. The IMT Dubai marketing faculty includes many globally experienced and industry respected consultants. They teach using Middle East Case Studies and Dubai based teaching material. No other B-School in Dubai does it as much as IMT does.  The portfolio of IMT's UAE Marketing Case Studies is growing significantly and has received several Best Case Awards in Europe, USA, India and Dubai. “Our Marketing Meets, Marketing in Fire and Media Meets MBAs are highly popular. They are a huge advantage to our students. Again, these are unique to IMT Dubai. In their fourth year now, these Marketing events attract top industry speakers and test the event organizing and network building capability of our students,” Dr. Aggarwal elaborates. Because these events are so interesting, the Dubai Media has extensively covered them.

“Never apologize for marketing or selling any product assigned to you.  However, always apologize for poor or deceptive marketing and customer negligence. As a student of IMT Dubai, ensure you maximize your time and learning opportunities. IMT Dubai has a well connected campus and the world city that Dubai is. You will never get another shot at this beautiful experience anywhere,” is Dr. Aggarwal’s parting shot. We end our interview much wiser about the latest trends in Marketing - how they work and what are current industry requirements.

Ameeta Agnihotri.